Monday, September 22, 2014

How To Deliver Value


    Let’s assume you’re having a yard sale.

    On the wobbly wallpaper table before you sits an assortment of your unwanted junk.

    Including a matching set of three old mugs.

    People pass, people stop, you sell the odd bauble — then some guy rolls up, eyes trained on your mugs.

    “How much you want?” he says.

    “I was thinking, maybe a fiver each, twelve quid for the set.”

    “Ah, well, here’s the thing.  There’s one mug missing from this set.  It’s a set of four, you see.  So I can’t possibly give you twelve quid for ‘em.  Would you settle for a tenner?”

    “Gosh.  I wasn’t aware of that.  A set of four, you say?  Okay, well, in that case — a tenner it is, my friend.”


    Okay, now let’s re-run this script, factoring in a reappraisal of what’s on offer.


    Let’s assume you’re having a yard sale.

    On the wobbly wallpaper table before you sits an assortment of your unwanted junk.

    Including a matching set of three old mugs.

    People pass, people stop, you sell the odd bauble — then some guy rolls up, eyes trained on your mugs.

    “How much you want?” he says.

    “I was thinking, maybe a fiver each, twelve quid for the set.”

    “Ah, well, here’s the thing.  There’s one mug missing from this set.  It’s a set of four, you see.  So I can’t possibly give you twelve quid for ‘em.  Would you settle for a tenner?”

    “Gosh.  I wasn’t aware of that.  A set of four, you say?  Okay, well, in that case — you’re very lucky to have chanced today upon three quarters of that set.  If you snap them up now, you’ll only need the one outstanding mug to complete the quartet.  Maybe you already have it — a lucky find on a lucky day like this one — in which case, my trio of mugs is precisely the set of three mugs you need to complete your set.  Problem is, these mugs are no longer for snapping up.  Maybe you should give me your number?  That way I can get back to you when I’ve researched how much they’ve been worth to people in the past.  And factored in the cost of a wobbly wallpaper table...”



2 comments:

fairyhedgehog said...

Cool. One way you sell the mugs for a tenner, the other way you never get to sell them because you have trouble finding them online so you get distracted and find yourself researching ostriches instead.

But you write a bestseller featuring a crime using an ostrich as the murder weapon, so you come out of it on top after all.

Whirlochre said...

In Bruges would have worked better if the guy who falls from the tower had been crushed by an ostrich instead.

But maybe crime is too niche for this killer idea.

Have they made Star wars VII yet?

Needs an ostrich.